ESCAPE 9-to-5. CREATE YOUR OWN FREEDOM. Case Studies of Non-traditional Business Founders

Building a Devoted Customer Community That Funds Your Projects – with Kristin Horowitz

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Published under Health & Fitness, Serial entrepreneurship, Service business, Sports

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September 3, 2014

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EPISODE 31: Kristin Tara Horowitz and her partner Yishai Horowitz started a (rock climbing / bouldering) gym, SLO Op Climbing, in San Luis Obispo, a small town in California. From 10 free users in 2003, the gym has 800 monthly subscribers today. Customers get so much value from the gym that they actually funded its expansion a few years ago. This is exactly what I wrote about a few weeks ago. Read more »


How a Medical Student Started and Built a Sports Publishing Brand (on the side) with a Raving Fan Base – with Nishant Joshi of Alternative Cricket

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Published under Blogging/Writing, Book publishing, ebooks, Sports

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October 22, 2013

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THE FREEDOM SHOW, EPISODE 23: When Nishant Joshi, a medical student in Hradec Králové, Czech Republic, realized cricket bloggers’ voices weren’t being heard, he took action. He assembled 20 of his favourite cricket bloggers to submit content for a book which he called “The Alternative Cricket Almanack”. He then published the book thirty days later. Decisive action has its reward. The book marked the birth of a new publishing brand, Alternative Cricket, that has grown like a weed over the past couple of years. Tens of thousands of fans tune in every day […] Read more »


How A Software Developer Started A Business And Escaped 9-to-5 After Nearly 30 Years – with Bruce Rodgers

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Published under Consulting, Family, Service business, Software development, Sports

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April 25, 2013

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EPISODE 15: Alright I’m back after a little break as I’ve been swamped with consulting work (great problem to have!) and have had a couple of interview cancellations lately (it happens). Today’s case study is a good one as it illustrates that no matter how long you’ve had a corporate job, it’s still possible to escape and create your freedom. Bruce Rodgers escaped corporate life after nearly 30 years when he finally ventured out to start his web design and development business. Here’s what you will learn from Bruce’s story: The first […] Read more »


How a Cyclist Lacking Self-motivation Quit His 9-to-5, Started a Freedom Business and Travels the World – with Andreas Kambanis of London Cyclist

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Published under Blogging/Writing, ebooks, Ecommerce, Information products, Mobile apps, Sports, Travel

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February 26, 2013

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EPISODE 9: Andreas Kambanis started working full-time on his one year old hobby blog – LondonCyclist.co.uk when he became really frustrated with his 9-to-5 job. A Day in the Life of Andreas the 9-to-5er (then) Vs. Andreas the lifestyle business owner (now): Andreas the 9-to-5er: Wake up, hit the alarm as many times as possible till the last minute, cycle to work, arrive late, waste time eating breakfast there, take a shower, be a nightmare employee who didn’t want to be there, have disagreements with manager, and leave at 5.30 on […] Read more »


Want to Turn Your Passion for Sport into a Business? Nev Lapwood Reveals How he Built a Multiple 6-figure Biz Teaching What he Knows Best

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Published under ebooks, Information products, Sports, Training & Coaching, Travel

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January 29, 2013

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Episode 5: Nev Lapwood moved to Whistler, Canada from New Zealand to do what he loves to do most: snowboard. He even got an evening job at a restaurant so he could snowboard all day. When the restaurant laid him off at the end of snowboarding season, he started a virtual snowboard training business. He still snowboards a lot and travels the world with his girlfriend 4 months in a year while working on his business for a couple of hours every day. In this case study, you will learn: How […] Read more »

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