ESCAPE 9-to-5. CREATE YOUR OWN FREEDOM. Case Studies of Non-traditional Business Founders

How a Mom of 3 Uses the Power of Stories to Build Her Wine Brands, with Selena Cuffe

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Published under Food & Beverages, Import/Export, Wholesale

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January 16, 2015

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EPISODE 36: Selena Cuffe started Heritage Link Brands to introduce Americans to wines from South Africa. Listen to how she used the power of stories to differentiate her line of wines from the myriad of others and win in the marketplace. Listen here: Note from Selena: “President Obama hosted a summit, moderated by former President Bill Clinton, during which Walmart’s CEO spotlighted our brand, Seven Sisters! Bill Clinton asked a question directly to Walmart CEO Doug McMillon who begins to answer at point 42:49 on the timeline. McMillon specifically mentions Seven […] Read more »

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