ESCAPE 9-to-5. CREATE YOUR OWN FREEDOM. Case Studies of Non-traditional Business Founders

From Lawyer to 6-figure Wellness Biz Founder – How Kelly Newsome Successfully Made the Leap

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Published under Consulting, Health & Fitness, Service business, Training & Coaching

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October 6, 2015

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EPISODE 41: In Episode 39, I spoke to Derek Sivers, a solopreneur, about how he thinks about business and functions as an entrepreneur. In today’s episode, I have a chat with another solopreneur Kelly Newsome of Ritual Care Co. and Higher Ground Yoga. Kelly is a former lawyer who runs a 6-figure wellness business today. This is her story about how she got to where she is now. Read more »


Building a Devoted Customer Community That Funds Your Projects – with Kristin Horowitz

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Published under Health & Fitness, Serial entrepreneurship, Service business, Sports

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September 3, 2014

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EPISODE 31: Kristin Tara Horowitz and her partner Yishai Horowitz started a (rock climbing / bouldering) gym, SLO Op Climbing, in San Luis Obispo, a small town in California. From 10 free users in 2003, the gym has 800 monthly subscribers today. Customers get so much value from the gym that they actually funded its expansion a few years ago. This is exactly what I wrote about a few weeks ago. Read more »


How a Risk-averse Engineer Escaped 9-to-5 and Ended Up in the Life of Her Dreams – with Farnoosh Brock

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Published under Blogging/Writing, Book publishing, ebooks, Health & Fitness, Information products, Personal branding, Training & Coaching

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April 2, 2013

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EPISODE 14: I hope you’re enjoying these case studies by now, because I surely am. Every week it feels like I learn something new and go one step closer to creating a life and career that is exciting, interesting and fulfilling. That’s what this is all about. I spoke to the founder of Prolific Living Farnoosh Brock last week, and boy was it an eye-opener or what? Here’s someone who was a corporate superstar, making serious moolah and living the good life. And then she gave it all up to start a […] Read more »


From Hustling Poker Player to Evolved Lifestyle Business Owner & Family Man – The Story of Henri Junttila

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Published under Blogging/Writing, ebooks, Family, Health & Fitness, Information products, Serial entrepreneurship, Travel

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February 12, 2013

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EPISODE 7: After graduating from high school, all Henri Junttila did for a living was play online poker…for 5 years straight. When he finally realized he needed another calling, he spent over $10,000 on business coaching, ‘get rich quick’ schemes and other online business experiments before settling on a business he completely loves. And the lifestyle of his dreams. In this case study, you will learn: In-depth details of how Henri started and built his major products, including a niche health website; a series of affiliate product sites; and WakeUpCloud.com The […] Read more »


Ep. #4: Serial Entrepreneur, Hustler, Author, ‘Roller Coaster Roadtripper’, Guitar Player, Adventure Junkie, Minimalist – the World of Karol Gajda

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Published under Blogging/Writing, Book publishing, ebooks, Health & Fitness, Serial entrepreneurship, Travel

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January 22, 2013

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Karol Gajda represents a breed of entrepreneurs that moves quickly from one business venture to the next. And while he’s at it, he has the most insane fun and lives his life exactly the way he wants to [see headline to know what I mean]. He thrives on living on impulse. And is damn good at it. Sounds glamorous?  Well, if that’s what you want to do, that’s great. Do it. On the other hand, if this kind of life is not for you, there’s nothing wrong with that either. Watch […] Read more »


Episode 3: From Overweight Math Teacher to Health & Fitness Author and Lifestyle Entrepreneur – Dean Dwyer on His Radical Reinvention at Age 45

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Published under Blogging/Writing, Book publishing, Health & Fitness

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January 15, 2013

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You won’t often find middle school teachers suddenly quit their jobs in their mid-40s, experiment with a few web-related gigs and then end up becoming published fitness authors. Yet, this is exactly what Dean Dwyer did. Here’s what Dean talks about in today’s case study: – How he finally struck out on his own after 18 years of working at a job he didn’t enjoy – How he hustled and learned new skills along the way and kept himself constantly motivated – How he differentiated himself from other fitness experts and entrepreneurs […] Read more »

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